When creating a brand or persona, I think it's important to play and have fun with it all. Everything you make should stem from joy. If you're not having fun, even in your work, what are you doing? Seriousness and isolation in work can lead to burnout or crippling mental/physical health problems.

You attract more when you are shining your light and having fun in business; whether that be attracting more customers, more followers, more interactions, more money, more sales, more expansion or growth.

If you're creating a business and the goal is for people to follow, you always have to ask, why do they want to join us? Why do they want to follow us? To buy from us? Interact with us?

Is your goal to inspire? To bring creativity to their life? To bring them humor? To give them some grounding? To bring them comfort and ease? To improve their health? To get them out of trouble? To teach them something? You likely want to help in some way.

At Soul's Mark, the mission is simple: To create a colorful, fun spunky space in which people feel inspired to be their true selves. To unleash their authenticity in a bold way that leads them to a free life full of optimism, abundance, joy and peace.

Being a free human means you are free of judgement towards yourself. It means you feel an inner peace and inner knowing in your life and its direction that no one else can take away from you. Every human deserves to live in this way.

Who are you? It took me about 5 years of deep diving through travel, art and self reflection to find myself. I am honestly quite shocked by the result; Abbey Starr is colorful, bold, sparkly, and incredibly intuitive. She is an Edgy Barbie full of quirky ideas who dances barefoot on the dance floor and has a complex brain that trusts wildly in the divine wisdom of God and the Universe.

Unleash your inner self. Be the Starr of your life.